PREFACE

 
No department in the retail store serves a more important purpose than the corset department. Its responsibility to its customers is great, because the health and contentment of women, and so in large measure the future health of the race, are affected by the type of service it provides. The duty of fitting corsets should never, therefore, be handed carelessly to untrained assistants.

The Americans, who love collecting statistics, have established that the corset department is one of the most profitable departments in the store, and British houses also are rapidly coming to realize the potentialities for profit and prestige in a good corset service. It is more and more appreciated that the assistants concerned with corset fitting and salesmanship must be of good education and address and must have had up-to-date and thorough training before being entrusted with work of such responsible nature.

This book sets out clearly and in detail the principles which every corset fitter should understand before she takes on the job of advising women how to deal with their figure problems. It is a practical handbook, designed to instruct the student on how to recognize the different figure types and select the right foundation garments to correct defects and make the most of natural advantages. Very full and detailed instructions on measuring the figure and on fitting the many different kinds of garments are given, along with advice on methods of selling, the approach to customers, the maintenance of stock, and the principles of display and advertising. A survey of the development of corsetry over the past three thousand years is included to help the young corset fitter to see her work in perspective as a part of history, and the lesson on anatomy contained in Chapter IV will show her its fundamental importance as a contributing factor in the customer's bodily health and well-being.

The publication of the book, sponsored by the Corset Gad of Great Britain, has been made possible by the co-operation of leading corsetières and manufacturers, who have generously put the expert knowledge gained through years of costly research at the disposal of the Editor. Grateful thanks are offered to them for the liberality with which they have helped in this effort to provide an authoritative manual. The result, there can be no doubt, will be to raise the whole standard of corset service in the retail trade and bring benefit not only to the corset industry in general, but to all the millions of women who depend upon its services.

HELEN OLIPHANT
President, the Corset Guild of
Great Britain.

9, Victoria St.,
London, S.W.I.

Corset Guild of Great Britain.